ECOMMERCE PROFIT INTELLIGENCE

Make growth
mean more.

Revenue is only the starting point. Review your Shopify orders, explore refunds, and see what remains after your costs.

Try the free order review Explore the profit lens

Free to useNo account requiredYour file stays in your browser

THE QUESTIONWhat did growth
really leave behind?

ILLUSTRATION · NOT CUSTOMER DATA

THE FULLER PICTURE

Orders + Discounts + Costs + Returns → Clarity.

01THE APPROACH

Revenue gets
the attention.
Margin deserves it.

More orders can look like progress. But discounts, fulfillment, payment costs and later returns can change the outcome.

Margin Engine helps you look beyond the top line, with a clearer picture of the numbers behind growth.

Did this activity create more contribution profit?

See why that matters

02THE PROFIT LENS

Same sale.
A different
bottom line.

Explore how discounts and refunds affect what remains from a hypothetical $100 order.

Discount $10$0–$40 per orderRefund $5$0–$30 per order

THE PROFIT LENSONE ORDER / USD

Revenue before adjustments$100

Product cost−$34

Fulfillment−$9

Payment fees−$3

Discount−$10

Refund−$5

ILLUSTRATIVE CONTRIBUTION$39 / order

Illustrative arithmetic only. Excludes fixed overhead, taxes, campaign costs and subscription fees. Not a forecast or a customer result.

03ORDER REVIEW · FREE TOOL

Start with
your orders.

See a clear summary of a Shopify order export, including refunds reported in the file. Your file stays in this browser.

No account or connection required. This early tool is available now; the full Margin Engine product is in development.

01 / SELECT YOUR FILE

Review a Shopify export

From Shopify, export your orders as a CSV. Choose one file, up to 5 MB.

Choose an orders CSV

The summary uses order numbers, IDs, status, currency and amounts. We don’t upload or save your file.

How to export orders from Shopify ↗

02 / YOUR SUMMARY

Your orders, in perspective.

Select a Shopify orders CSV to see its order totals and reported refunds, grouped by currency.

Order totals and refunds are shown separately; refunds are not subtracted a second time. Totals may include unpaid, canceled or test orders and are not cash collected, net sales or profit. Product, delivery and other costs are not included.

03 / ADD YOUR COSTS

Make the numbers mean more.

Use this calculator with or without an order export. Choose an order group and enter your own figures for that group in the same currency. Your entries are independent of the CSV summary, which may omit rows or orders.

PRIVATE TO THIS BROWSER

CurrencyAdditional currencies appear when they are present in an uploaded order export. Revenue after refunds, excluding sales taxInclude customer shipping charges only if they belong in this figure. Refunds must already be reflected here. Enter a negative amount if refunds exceed revenue. Product costsCost of products for your chosen order group, after any adjustments. Fulfillment and delivery costsYour costs, separate from any shipping revenue. Payment processing costs Return handling costsReturn shipping and handling only; do not enter customer refunds again. Marketing costs Other variable costsInclude any other applicable costs once, without repeating a category above.

Enter every amount, including 0 where a cost is known to be zero. Leave an unknown cost blank; the estimate will wait until you have it.

Estimate a campaign’s break-even point Optional

See how many additional orders would be needed to cover a proposed campaign. Use the same order group as above. This is a scenario, not proof that a campaign caused an order.

Orders in your chosen groupUse a whole number greater than zero. New campaign spendEnter the additional campaign cost in the same currency, including any extra discount cost on orders that would have happened anyway.

Assumes each additional order has the same average revenue after refunds and non-marketing costs as your chosen group. Existing marketing costs are excluded from that average. Include extra promotion costs not already reflected in the additional-order economics, plus any extra discount cost on orders that would have happened anyway; those discounts are not covered by the additional-order average. Avoid counting costs twice. Actual orders, returns, costs and results can differ.

I’ve used the same order group and currency for all figures, reflected refunds in revenue, excluded sales tax, and avoided counting costs twice.

An estimate from your entries, not verified accounting or a forecast. It excludes fixed overhead and any costs you have not included. The file and figures are not uploaded or saved by Margin Engine. Use Clear estimate to remove your entries; Clear results also removes the selected file.

04WHAT WE’RE BUILDING

A more complete
view of growth.

Margin Engine is an ecommerce software product in development. The intended experience brings financial context to marketing decisions.

See the costs
behind the sale.

Bring orders, discounts and variable costs into a contribution-profit picture.

Account for
what changes.

Keep returns and later corrections visible as the financial picture evolves.

Learn from
the outcome.

Explore an evidence-led approach to understanding marketing decisions over time.

Still in development. Features, availability and pricing are not yet announced. The examples on this page are illustrative and do not represent merchant results.

A BETTER QUESTION. A CLEARER PICTURE.

See beyond
the sale.

Start with the numbers you already have. Discover what they can tell you about the growth you’re building.

Start your free review

Make growthmean more.

Revenue getsthe attention.Margin deserves it.

Same sale.A differentbottom line.

Start withyour orders.